Have you ever wondered how clothing designs come to be?  Each of our designs has a story, one that helped to inspire not only our core team but also all of those who have support the OYAB movement.  Each piece of clothing you wear proudly gives us the motivation to continually outdo ourselves. We are extremely proud to bring to you a brand that is ever-changing and evolving to speak to current events, moments in history, lifestyles, and of course Brilliance.


‘Dream On’

The “Dream On” design was inspired by the Basketball “Dream Team” from the 1992 Olympics in Barcelona, Spain. The team, which went on to win the gold, consisted arguably of some of the greatest NBA players of all time including: Charles Barkley, Larry Bird, Clyde Drexler, Patrick Ewing, Michael Jordan, Magic Johnson, Christian Laettner, Karl Malone, Chris Mullin, Scottie Pippen, David Robinson and John Stockton.

The team consisted of season rivals all coming together to achieve a common goal. Life teaches us that there will be times where similar teamwork is necessary in order to see your dreams into fruition. As we honor the 2016 Olympics in Rio de Janeiro, we believe this shirt serves as the foundation to success to remind people that their wildest dreams can truly become a reality.

‘UndestrOYABle ALEE’

Putting a name together such as ‪”‎ALEE”‬ only comes around when certain minds react brilliantly. Here you have two prominent figures whose skill sets were amazing, and were considered by much of the world to be one of the greatest at each of their crafts.  Their names meshed so perfectly together that they had to be combined to perfect a feeling of strength and perseverance against all odds thus making them, and now you… “UndestrOYABle”.

Humble Beginnings

Meet OYAB’s very first shirt design.  Part of improving in life is recognizing where it all began.  OYAB has come such a long way and we are not only proud of our journey but thankful to all of those who supported us even in our infancy. This specific design was done to create nothing but awareness of our brand, providing insight into what we were aiming to do. The original large block, bold letter design accompanied by our initial blog helped to keep you informed of the people who initially joined to be brilliant.  So when you see this design, know they’ve been here since the beginning!

‘Beats by Brilliance’

Beats By Brilliance, a design that was created by  Marquise Rowell, and inspired by Kamiree Benning (Erik Tacos), an up and coming beat maker. If you put great music in the minds of kids, teens, and adults you produce brilliant results. With some of the music hitting the airwaves now-a-days, we can’t afford to not be brilliant.  We then put out The Soundtrack To Brilliance, which was produced by Marvin J Matthews II featuring local and national artists.

Global Logo for Brilliance

One can’t help but to think of all of the atrocities that are happening to everyone all over the world so we wanted to create a logo that calms the soul.

With the Global Logo for Brilliance, we believe it is you in the logo, and the sun is your source of power.  Everyone has specific moments in life where they need to clear their mind and find their brilliance. We hope this logo does just that for you.


Created in the summer of 2015, OYA…Beautiful was our first tank top created specifically for women. What can be a more beautiful creation than a woman?  The internet has brought materialism and body shaming to an all-time high. We felt that there was no better way to let the world know how you should feel about yourself and then to wear it proudly!